New data
reveals that Manchester United has the most in-demand jerseys in the UK, with
over 320,000 searches for their shirts in 2023 alone. Their enduring global
popularity and massive 63 million Instagram followers present lucrative
sponsorship opportunities for financial firms, including FX/CFD brokers.
The game of
football attracts over a billion fans globally, making it one of the most
watched sports worldwide. As such, football club sponsorships offer immense
marketing potential for brands looking to increase visibility.
Right
behind Manchester, Arsenal and Liverpool jerseys ranked second and third in
searches, indicating large, devoted fanbases ideal for sponsorship
partnerships. Their 41-44 million Instagram followers demonstrate immense reach
for sponsor brands. As an FX/CFD broker, you should pay particular attention to these ten clubs:
Over the
past few years, many financial companies have leveraged the popularity of these
clubs among fans who could become potential customers. At the beginning of
2023, Doo Group became the official financial trading partner of Manchester. The
club also signed a deal with the blockchain company Tezos a year earlier.
With
fervent supporters eagerly awaiting new shirts every season, sponsoring the
most popular clubs allows brands to tap into an existing customer base of
millions. As fans pridefully sport the jerseys, the sponsor brand logo gains
impressions across stadiums and social media.
Additionally,
advertising during live broadcasts of matches offers unparalleled visibility. The
Premier League attracts over 4 billion views per season, providing quality
airtime for ads to capture engaged audiences.
Sports Sponsorship Pays
Off
Football
has been the most popular sport for over a decade among FX/CFD brokers, who
particularly focus on sponsoring clubs from the UK, where the fanbase is
enormous. For example, during the pandemic, brokerage firms spent a staggering $125 million on sponsoring football clubs.
Besides numerous collaborations with Manchester, Arsenal was also a popular choice for financial brands. In 2021, eToro signed an agreement
with them, and two years earlier, Global Kapital Group did the same.
Liverpool
FC, whose match jerseys are the third most popular among fans, also signed some
significant collaborations. In 2021, ThinkMarkets decided to join the list of the club’s official partners. A year later, Sorare did the same.
For FX/CFD
brokers and financial trading platforms seeking to boost brand awareness,
sponsoring leading football clubs checks all the boxes for impactful
promotions:
- Access
large fanbases of potential customers - Increase
visibility – shirts/stadium ads seen by millions globally - Advertise
during live broadcasts with huge viewership - Align with
passions of target demographic – sports fans
The research
conducted by football shirt retailer UKSoccerShop, confirms the marketing power
of football. Partnering with the most popular clubs in the UK presents
unmatched opportunities for FX/CFDs brokers to promote their platforms and
attract new traders. The potential rewards for sponsorship make deals with
Manchester United, Arsenal, Liverpool and other top teams hugely appealing.
To sum up, we present an infographic that shows football is the most popular of all sports chosen by brokers:
New data
reveals that Manchester United has the most in-demand jerseys in the UK, with
over 320,000 searches for their shirts in 2023 alone. Their enduring global
popularity and massive 63 million Instagram followers present lucrative
sponsorship opportunities for financial firms, including FX/CFD brokers.
The game of
football attracts over a billion fans globally, making it one of the most
watched sports worldwide. As such, football club sponsorships offer immense
marketing potential for brands looking to increase visibility.
Right
behind Manchester, Arsenal and Liverpool jerseys ranked second and third in
searches, indicating large, devoted fanbases ideal for sponsorship
partnerships. Their 41-44 million Instagram followers demonstrate immense reach
for sponsor brands. As an FX/CFD broker, you should pay particular attention to these ten clubs:
Over the
past few years, many financial companies have leveraged the popularity of these
clubs among fans who could become potential customers. At the beginning of
2023, Doo Group became the official financial trading partner of Manchester. The
club also signed a deal with the blockchain company Tezos a year earlier.
With
fervent supporters eagerly awaiting new shirts every season, sponsoring the
most popular clubs allows brands to tap into an existing customer base of
millions. As fans pridefully sport the jerseys, the sponsor brand logo gains
impressions across stadiums and social media.
Additionally,
advertising during live broadcasts of matches offers unparalleled visibility. The
Premier League attracts over 4 billion views per season, providing quality
airtime for ads to capture engaged audiences.
Sports Sponsorship Pays
Off
Football
has been the most popular sport for over a decade among FX/CFD brokers, who
particularly focus on sponsoring clubs from the UK, where the fanbase is
enormous. For example, during the pandemic, brokerage firms spent a staggering $125 million on sponsoring football clubs.
Besides numerous collaborations with Manchester, Arsenal was also a popular choice for financial brands. In 2021, eToro signed an agreement
with them, and two years earlier, Global Kapital Group did the same.
Liverpool
FC, whose match jerseys are the third most popular among fans, also signed some
significant collaborations. In 2021, ThinkMarkets decided to join the list of the club’s official partners. A year later, Sorare did the same.
For FX/CFD
brokers and financial trading platforms seeking to boost brand awareness,
sponsoring leading football clubs checks all the boxes for impactful
promotions:
- Access
large fanbases of potential customers - Increase
visibility – shirts/stadium ads seen by millions globally - Advertise
during live broadcasts with huge viewership - Align with
passions of target demographic – sports fans
The research
conducted by football shirt retailer UKSoccerShop, confirms the marketing power
of football. Partnering with the most popular clubs in the UK presents
unmatched opportunities for FX/CFDs brokers to promote their platforms and
attract new traders. The potential rewards for sponsorship make deals with
Manchester United, Arsenal, Liverpool and other top teams hugely appealing.
To sum up, we present an infographic that shows football is the most popular of all sports chosen by brokers:
